MedPro Disposal partnered with Tactic Box in 2018 for a comprehensive marketing lead generation strategy and overall marketing campaign. Tactic Box continues to be MedPro Disposal’s marketing partner helping them generate and convert more leads and increase revenue. MedPro Disposal also saw significant growth in its market share – now becoming the closest rival to Stericycle by a massive margin.
Tactic Box as a marketing partner was responsible for strengthening the brand with successful lead gen opportunities, helping MedPro Disposal increase more marketing qualified leads, moving the leads down the sales funnel, and increase the conversion.
In the first year of engagement with Tactic Box the campaign was divided into phases. The first phase was focused on recreating marketing communications with new content and a brand-new voice both online and offline. The next phases focused on bringing in more new leads and customers for MedPro Disposal. Lost leads were re-engaged and other untapped markets in the healthcare industry were visited.